Sponsor us at the British 10K London to support Special Effect

This Sunday, we’ll be sending a kilometre-hungry contingent of amateur runners to the British 10K London event in order to raise money for Special Effect, the splendid geniuses working tirelessly to make games accessible to people with physical disabilities. The important of their work cannot be overstated, and the difference they make in people’s lives is fantastic.

So, we’ll do the Running, with our legs, but it would be utterly awesome if you could do some giving with your fantastic pointing, clicking cursors. To do that, head on over to our Just Giving page, pick your favorite/most attractive person from the list, and leave a donation. Any amount, no matter how small, is a huge help to Special Effect and will ensure that they can keep helping disabled people experience the fun of playing video games.

To find out more about Special Effect and their work, check out their website. We’ve been long-time supporters of them, and our intrepid CEO Paul Wedgwood was appointed VP of Special Effect a few months ago, allowing us to work even more closely with them to make games more accessible for all.

To find out more about the British 10K, check it out here. Basically, it’s an annual event, which sees some 25,000 runners take to the streets of London’s city centre. Things kick off this Sunday, 8 July 2012, at 9:35 AM, with many tens of thousands of spectators expected to line the route.

Thanks in advance for your donations, and we hope to see you at the 10K to cheer us on!