CEO and Game Director Paul 'Locki' Wedgwood was a keynote speaker at Game Horizon last week, where he talked about Splash Damage's "Rules of Engagement" when it comes to game deals and how the studio is run. For those that couldn't make the conference, GamaSutra has a great write-up going over the key messages of Paul's talk using words and punctuation. It's a great read if you want to gain some insights into what drives Splash from a business angle.